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How can hand-crafted ice cream stand out amongst the artificial “frozen desserts”? Cream + Honey is an ice cream brand based in New York City. The hand-drawn logo and organic blobular system that shifts both color and shape across various flavors communicates to consumers that the product is natural, hand-crafted, and unique. The color palette is eye-catching on the shelf, yet slightly muted to provide a more natural tone.

Hand-Crafted Packaging & Brand Identity, 2019