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Doe’s Edible Delights is a Canadian company focused on creating high-quality cannabis infused cookies and other treats for those seeking wellness in the areas of sleep, mood, and pain relief. Doe, the company’s founder and head baker, wanted to update her previous logo with something simpler and modern, geared towards brand recognition. Fun and playful illustrations, featuring Doe herself, are incorporated in surprising ways to make the product feel more approachable and friendly.
Logo Design & Brand Identity, 2020
Client: Doe’s Edible Delights
Calgary, AB, Canada