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Twigs Golf Club was created as a concept because the days of the stuffy and formal country club are long gone. Twigs doesn’t do dress codes or discrimination; the club is for good company to come together to enjoy the sport of golf and a fun, social space. The Twigs brand identity adopts an “undesigned design” aesthetic and takes cues from the skateboard world to attract young people to a sport that is typically associated with an older, formal persona. The distortion in the logo represents a disruption in the old, traditional ways of the golf club.
Photography and Brand Identity, 2019
Parsons School of Design
(Scenic Photography sourced from Christian Hafer)