BMW USA:
UNREAL ENGINE ASSETS / 2026
For campaigns and social media advertisements, I provide digital art direction to a team of Unreal Engine designers, creating photorealistic video sequences and imagery featuring BMW models. Working from strategy and creative briefs, I direct the environments and visual details, highlighting specific vehicle features to connect with the audiences of different models.
Art Direction
ARITZIA:
WAREHOUSE SALE / 2022
While the Aritzia Warehouse Sale identity was typically updated annually, I created a striking, simple brand identity in 2022 that is now evergreen. The iconic bullseye emblem was reimagined with a colour-coded palette to help guide shoppers through the space. It is paired with a custom bold typeface, designed in-house, for maximum visual impact and readability.
Brand Identity, Wayfinding, Print
BMW USA:
SOCIAL MEDIA ASSETS / 2025–2026
I develop storyboards and provide art direction for BMW performance advertisements across social media channels, bringing together filmed and computer generated footage into cohesive sequences that communicate key brand messages. I also select music for each campaign, ensuring the audio complements the overall visual direction.
Social, Art Direction, Storyboarding
SUPER WORLD™ (ARITZIA):
WINDOW VINYLS / 2021
I designed full-building blackout window vinyls for the opening of a new Super World™ store in the busy SoHo neighbourhood of NYC. A bold chrome “S” mark sits atop a galactic background, evoking the sleek, technical performance of the brand’s outerwear while maintaining visual restraint to support QR-activated AR functionality.
Print, Window Vinyls
MINI:
WEB COMPONENTS / 2025–2026
As part of a global website evolution, I collaborated with a team to redesign a selection of components for use across MINI’s digital ecosystem. Each component was rigorously tested for accessibility, functionality across breakpoints, localization across languages/regions, and a wide range of content variables and use cases. We regularly presented the work to the client, implemented feedback, and collaborated with a global development team to ensure the designs were accurately translated into the final experience.
UI/UX, Web Design
NEST NEW YORK:
PRODUCT PACKAGING / 2019–2021
I used dielines to create packaging designs for various scented products, like fragrance diffusers, candles, and reed diffusers. I created colour pairings for new scents and used my typography skills to seamlessly fit required product names, product descriptions, and disclaimers into complex packaging layouts.
Packaging
Scoutt is a designer with both agency and in-house experience in the fashion, beauty, and advertising industries. She is currently based in Toronto NYC Vancouver Calgary.
CONTACT
scouttp.com
LinkedIn
scouttpalf@gmail.com
SELECT CLIENTS
BMW, MINI, Project CETI, Aritzia, NEST New York, VICE, MILK Makeup
EDUCATION
Parsons School of Design
The University of Victoria